UNDYED is a handcrafted brand that not only values traditional handcraft but the approach to promoting these handworks across India, particularly chikankari, block print, and other handcrafted techniques, is both innovative and socially conscious. Breaking the chain of monotonous handwork and infusing it with a modern touch by blending it with different Indian crafts is a creative way to revive and redefine traditional art forms at affordable price.

The emphasis on upscaling and modifying handworks to align with modern trends demonstrates a commitment to meeting the expectations of contemporary customers. This approach not only ensures the preservation of cultural heritage but also keeps it relevant and appealing in today's dynamic market.